10 Tips for Successful Virtual Staging of Properties
Last Updated on May 5, 2021
Virtual staging of properties is a concept we know for years but since the pandemic, this alternative to the traditional staging is on the rise. It is a simple yet effective way for homeowners and buyers to buy and sell properties – from the safety of their homes.
Besides respecting COVID guidelines, virtual staging allows you to present your property in the best possible light by adding furniture and décor and/or by removing unnecessary furniture and décor from the property.
For successful virtual staging, you can hire virtual staging experts or you can create appealing photos of your property yourself and stage them by using different apps.
No matter what you choose, we have some tips that will help you successfully stage your property, attracting tons of potential buyers.
1. Hire Virtual Staging Service or Find Quality App
As we already mentioned, the easiest way for virtual staging of your property would be to hire a virtual staging service, but if you are crafty, you can do it yourself by using different apps.
You would have to pay a certain amount for most of them, but that would still be cheaper than hiring professional stagers. Here are some of the apps you can use:
- VisualStager: price per photo $15.00.
- Virtual Staging Solutions: Price: 4 photos/$300; 5 photos/$375; 6 photos/$450; 7 photos/$525; 8 Photos/$600.
- PadStyle: 8 or more photos for $29/photo.
- iStaging: $5 per month.
- Punch! Interior Design: $49.99 for a one-time download.
2. Prepare the Property
Before taking photos of the place, you have to prepare the property just as you would for traditional staging. Every inch of the house, from the floor to the ceiling, should be squeaky clean.
Make sure your windows are clean so the place can be filled with natural light when you start taking photos. If you don’t have the time, think about hiring an interior window cleaning company.
The good news is that once you have everything set up for virtual staging you won’t have to clean the place anymore.
3. Patch, Repair & Declutter
Besides thorough cleaning, it would be a good idea to make small repairs at the property before photographing. You want to showcase your home in top shape – and you want to be transparent about it. Not all needed repairs can be staged.
You don’t want the scenario that your buyers can’t recognize the house when they actually see the place. This is why you want to check if the paint needs to be refreshed, rugs cleaned, etc.
While you inspect for patch and repair work, you also need to think about decluttering rooms. Take out unnecessary furniture and unseasonal clothes, clean up shelves, and so on.
If you have bigger and outdated pieces of furniture or décor, use your virtual staging app for removing them from the property.
You want the house to look spacious, and the best way to do that is to get rid of excess items – by removing them physically or virtually. Especially if you have small rooms and want them to look spacious.
4. Think About Lighting
There is nothing more unappealing to potential buyers than a dim-lit, dull home. You want your home’s interior to shine, and for that, you need to think about when is the best time to take photos of your property.
If the property lacks natural light, the best time for your photoshoot would be early in the morning.
You want to utilize as much natural light as possible but make sure you also have the lights turned on when you are photographing the place.
Since you are taking photos at the brightest part of the day, the artificial lighting inside the property should be balanced with the light outside for the best possible result.
5. Take Quality Photos
Your virtual staging is only going to be as good as the quality of the pictures you take.
We recommend using a high-quality camera such as a DSLR for the photos. Your phone camera won’t give the picture the depth and clarity needed for virtual staging.
When taking photos, take them from different angles and see which one is best. You want no more than 2-3 really good photos of a room. Make sure the focus of the photo is more towards the floor rather than the ceiling.
This will ensure you get more coverage of the room and showcase the elements that buyers want to see.
You also want to think about hiring a professional photographer to do the work for you, as they can help get you the best photos of your property.
6. Label Each Photo
You want buyers to easily visualize touring your home, even if it is virtually. To avoid any confusion of rooms, you should label every image properly. This way, buyers know the space allocated as the master bedroom, living room, office space, and so on.
Furthermore, you don’t want to put too many images of the same room – specifically, you should not have more than two images of a room. If you can’t cover the whole room in two, you can bump up the images to three.
7. Keep the Colours Neutral
Virtual staging is not the time to play around with bright, vibrant colours. Stick to neutral colours like white, grey, and taupe.
These colours are light and compliment the assets of the home. They allow buyers to focus on the overall appeal of the place and its features.
8. Keep the Décor Simple
Even though your options are limitless in virtual staging, try to restrain yourself and keep the furnishing and the décor simple and minimalistic.
You can add a few interesting details like a nice rug or a vase, but keep in mind that the rooms should look spacious. By keeping the furniture and décor simple, the house will look more attractive.
9. Make the Bathroom Appealing
For many homeowners, the bathroom is the most important room to look at when buying a property. The bathroom should be a clean, intimate space where you can relax and enjoy your me-time after a stressful day.
When staging your bathroom, keep the colour palette neutral but add some nice details that will make the bathroom more appealing. You can add white towels, a white robe, nice soaps, and even a plant.
These small details will help you in creating a spa-like ambience and will make the bathroom look and feel more inviting.
10. Include Unstaged Photos of the Place
As we already mentioned, successful virtual staging should be honest and transparent. This is why it would be wise to include unstaged photos of the place.
You want potential buyers to see how your property really looks like so they are not shocked or disappointed when they see an empty house or old, outdated furniture.
Virtual staging is here to help them see the true potential of the place and how it might look – not to be deceptive.
With the real estate market taking a hit during COVID-19, you need to take measures to ensure your home sells.
Virtual staging is a great way to put it out into the market, allowing potential buyers to view it from the comforts of their home.
You don’t have to spend excessively to stage a home virtually, but you do need to be smart about it. Your aim is to entice potential buyers to view the place in its full potential.
The great thing about virtual staging is that it costs much less than traditional staging and it is a quite simple and effective technique that will help you to sell your home faster.
Nikolay Nikolov is the owner of Winducks – a friendly window and house washing company from Alberta, Canada. Nikolay is proud when he is able to help his fellow locals unclog and clean their gutters, clean their windows, driveways, eavestroughs and install their holiday lights. He loves what he does and his motto is to make the world a happier & cleaner place.
We hope you enjoyed this great read on Successful Virtual Staging. Contact a member of the easy Home Realty team for more inquiries. Here are some more great reads: